Ernie Ball Music Man, one of the world's leading manufacturers of strings, instruments and guitar accessories, and creator of The Game Changer®, was awarded "Best in Show" for the ground-breaking guitar and bass innovation at the 2011 Winter NAMM show in Anaheim. Available for preorder now and in stores this summer, the company previewed its newest technology at the trade show to critical acclaim. The Game Changer is a revolutionary system that allows guitarists and bassists to rewire select instruments at the flip of a switch and instantly unlock tones previously unavailable to them. ?
The annual Winter NAMM Show, held January 13-16, featured thousands of products and the best new music gear from manufacturers worldwide. During the show's popular Best In Show panel discussion, seven music retail experts revealed their top picks among several categories, after carefully considering the products at NAMM over three days. The panelists included Alan Friedman, partner at music retail accounting firm Friedman, Kannenberg Company, P.C. On Sunday morning at the Anaheim Hilton, Friedman unveiled his selections for 2011, presenting Ernie Ball Music Man with the coveted Best in Show award for The Game Changer.??
"The Game Changer completely opens the door to possibilities of sounds on the guitar," said Friedman. "This product picks up where Leo Fender and Les Paul left off." ??
This prestigious award comes at the beginning of the venerable brand's 50th year, a year in which its leadership expects to see unprecedented artistic expression through its newest innovation. ??
"I'm more proud of The Game Changer than anything we've every come up with," said Sterling Ball, CEO of Ernie Ball Music Man.??
The Game Changer is currently offered in Music Man H-H, H-S-H Reflex guitar models, as well as the Music Man H-H Reflex bass model. The anticipated products are available for preorder, with the first production models shipping this summer. Learn more about The Game Changer and watch in-depth interviews and product demos with Ernie Ball artists at gamechanger.music-man.com.??
The Game Changer fundamentally changes the guitar player's experience. Rather than relying on pre-set pickup configurations traditionally provided by instrument manufacturers, The Game Changer gives guitarists unrestricted access to a vast library of tones via a true analog pickup switching system. Available on select Music Man Reflex models, this patent-pending system electronically rewires a guitar or bass instantly, combining any order of pickup coils in series, parallel, and in or out of phase to create tones unique to the individual creating them. Imagine having complete tonal control of your instrument with more than 250,000 pickup configurations*, without rewiring anything. With The Game Changer, the audio signal is never digitized or modeled in any way, providing a transparent analog signal path for the absolute purist. In conjunction with The Game Changer® website, musicians can also create, save and share their tonal selections with other players from around the world. *More than 250,000 with a 5-coil instrument.
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