Ernie Ball announces new M-Steel electric guitar strings
January 24, 2013
Ernie Ball is proud to announce the development of M-Steel electric guitar strings; the new patent-pending premium line of guitar strings made from a defense grade alloy known as Maraging Steel.
Ernie Ball, who changed the game with their Slinkys guitar string design, is once again revolutionizing the industry with their innovative M-Steel electric guitar strings. Officially launching in late January 2013, the new Ernie Ball M-Steel Slinkys will hit the shelves in mid-summer 2013 and will be available in five popular Slinkys gauges: Super, Regular, Hybrid, Power and Skinny Top Heavy Bottom. The progressive innovation leads a host of new and exciting products that Ernie Ball is set to launch at the 2013 Winter NAMM Show.
"M-Steel is a landmark innovation for Ernie Ball and the string industry as a whole,” says Brian Ball of Ernie Ball Inc..
The company’s latest Slinkys model uses a defense grade alloy, maraging steel, to provide increased strength and durability compared to traditional guitar string wire and has been specifically developed to provide a more break resistant string.
"String Breakage has been a common problem for guitarists,” Ball adds. “With M-Steel, we've developed a new alloy that significantly improves the strength of plain strings and core wire for wrapped strings."
In addition, M-Steel strings are proven to have increased tensile strength while maintaining additional output, increased clarity and fatigue resistance. The wound strings are comprised of a patented Cobalt alloy wrapped around maraging steel hex core wire. M-Steel plain strings feature a patented winding of Cobalt around the ball end of the string which reduces slippage, breakage and stays in tune better than conventional plain strings.
With M-Steel, Ernie Ball seeks to provide guitarists with a set of strings that can handle greater abuse while providing the most technologically advanced set of strings for supreme tone and playability.
For more information regarding Ernie Balls’ M-Steel strings visit www.ernieball.com.