Led by consumer product brand marketing/sales specialist Chris Lioi of Elixir® Strings, the seminars will feature an interactive Q&A approach that will explore traditional and proven marketing strategies that cover such topics as capturing impulse dollars through strategic positioning, metrics for successful inventory control and maximizing use of secondary displays for enhancing financial performance. Among other areas discussed will be inventory rationalization, SKU management, product placement and consumer buying behaviours.
“Our retailers represent the common thread between Elixir® Strings and the consumer,” says Lioi. “Being a part of this year’s MIAC seminar line-up is an avenue for us to give back to businesses that have supported Elixir® Strings over the past decade as well as develop new relationships within the retail circuit.”
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