In 2001, Robinson snagged a 1987 “new old stock” Mosrite for $2,200, and began seriously thinking about the feasibility of marketing vintage replicas that: (a) could actually be played, rather than locked away as fragile investments; (b) offered better construction and easier playability than that of the quirky originals; and (c) could be sold at affordable prices. His first attempt was reselling Italian EKO guitars, but soon Robinson decided to leap into the game himself, and manufacture remakes initially culled from his own collection of vintage bizarre guitars. He went to NAMM, met with Chinese and Korean distributors, and placed orders. When asked for his company name, Robinson remembered watching a Clint Eastwood movie the previous night, and blurted out, “Eastwood.”
Based in Canada since 2002, Eastwood currently offers 20 guitar models—including the just-released replica of the Airline Town & Country played by Jack White in the Raconteurs—and three basses in colors ranging from red to greenburst to sunburst to transparent amber and beyond, depending on the model. Street/ direct prices range from $799 (for the Airline 3P DLX) to $299 (for a Mandocaster), and hardshell cases are sold separately. Keeping the Eastwood replicas mass-production friendly and affordable has necessitated some detours from the original designs. For example, gone are the fiberglass bodies of the Airlines and the aluminum necks of the Wandres.
So there you go—a company started by an ardent guitar fan who took a detour into high-tech biz, reclaimed his passion for strange and wonderful instruments, accepted the dangers of manufacturing and marketing his dream axes, names the whole crazy affair after a cinematic tough guy, and not only achieves success, but gets lauded on user forums for his fast, superior personal service. It’s almost a better “feel good” story than Mary Poppins, and, hey, it’s all about extremely cool guitars.
Eastwood Guitars, (416) 294-6165; eastwoodguitars.com
IK Multimedia Releases MODO Bass
TC Electronic Releases 13 New Pedals
Fodera Presents Lincoln Goines Rhythm and Improvisation Clinic
Radial's Updated Tonebone Switchbone V2 is Now Shipping
Spitfire Audio Announces Availability of Albion V Tundra
Elektron Announces Analog Heat is Now Shipping
How Charlie Christian Defined the Electric Guitar and the Guitar Hero Myth
Is Taylor Swift the New Eddie Van Halen?
Paul Gilbert: â€œWhy My String Gauges Are Changing All the Timeâ€
Protest The Hero Stream "Harbringer" from 'Pacific Myth' EP
Avenged Sevenfold Announce Livestreamed 3D, 360-Degree Virtual Reality Performance
Bring Me The Horizon Premiere "Doomed" Live Performance from Forthcoming DVD
Blazing "Betcha Can't Play This" Supports Jason Becker's New Album Project
Guitarist Noveller on Cinematic Music and Her Healthy Obsession with Pedals
Gibson Les Paul vs. IbanezÂ RG Premium: Put Their Tones to the Test
Copyright ©2016 by NewBay Media, LLC. All Rights Reserved. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470