D’Addario Launches New Brand Websites In Q3

June 24, 2008

With a fresh new look and design, all sites feature expanded usability and content—including product news and information, videos, promotions, articles, community, and more artist features. The sites will also incorporate built-in purchasing options fulfilled by local retailers, plus international catalogs and consumer buying options.

“With this major revamp of D’Addario’s online presence, not only do the sites have a fresh new look and feel, but we’ve also expanded our content to offer more promotions, news, product information, and artist features than ever before,” says Danielle Record-Buglino, D’Addario Online Marketing Manager. “By listening to what is important to our valued customers, we knew we could make our sites even more user-friendly, with improved product images and info, better search tools, and an overall better experience for our visitors.”

To experience the all-new D’Addario brand websites, please visit the following sites:
•    D’Addario Fretted: www.daddario.com
•    D’Addario Bowed: www.daddariobowed.com
•    Planet Waves CI: www.planetwaves.com/ci
•    Planet Waves CE: www.planetwaves.com/ce
•    Evans Drumheads: www.evansdrumheads.com
•    HQ Percussion: www.hqpercussion.com
•    Rico Reeds: www.ricoreeds.com
•    PureSound Percussion: www.puresoundpercussion.com

D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, HQ Percussion and PureSound Percussion. The company also runs the popular Gbase.com online gear source and D’Addario’s musician hub, The Stage (www.tothestage.com).  D’Addario products are marketed in approximately 120 countries.

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