April 27, 2010

Cabo Wabo®, the original Rock ‘n Roll tequila, is ready to give unsigned and future rock gods across the country their shot at rock superstardom. Cabo Wabo Tequila announced today the launch of the “Your Shot to Rock” campaign, a nationwide search partnered with the biggest rock radio stations to find the best unsigned rocks bands in America.

Launching on Cinco de Mayo 2010 and running through Fourth of July weekend, each station will run a search to find the hottest up-and-coming bands in their areas. Bands will submit their songs and videos to each radio station and listeners will vote for their favorite. At the end of the contest, each participating city will crown the ultimate winner with a prize befitting of a rock legend provided by the radio station.  The participating stations and cities include KROQ in Los Angeles; 99X in Atlanta; 101X KROX in Austin; Q101 Chicago’s Alternative; The Eagle in Dallas; 101.9 RXP The New York Rock Experience; and Live 105 in San Francisco. The Cabo Wabo Tequila “Your Shot to Rock” promotional program will include on-air spots, concerts, events, online marketing and social media elements.
“Cabo Wabo was born out of rock n’ roll,” says Cabo Wabo Tequila founder and Rock and Roll Hall of Famer Sammy Hagar. “As someone who knows how hard it is to make it in the music business, I’m glad that Cabo Wabo Tequila can lend a hand to give up-and-coming bands a boost.  Raise some Cabo and let the rockin’ begin!”

“Cabo Wabo Tequila has an authentic connection to rock n roll,” says Kat Corbett, DJ at the world famous KROQ.  “Finding great rock bands is what we do every day at KROQ and having Cabo Wabo Tequila on board with this campaign is going to blast a giant spotlight on the local music community here in SoCal.”

Details about how to enter the Cabo Wabo Tequila “Your Shot to Rock” program will be announced online and on-air by participating radio stations in the designated markets, starting May 5. Contest rules will be found on each individual radio station’s website.  Must be 21 to enter.

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