2/2/2010 10:34 AM
As an artist with a new album to promote, I was pleased to receive a copy of Bobby Owsinski's Music 3.0: A Survival Guide for Making Music in the Internet Age [Hal Leonard]. I'm usually not a huge fan of these sorts of books, but this one is chockablock with useful information on the current state of the so-called music industry, and what bands and artists can do to promote themselves and their music in 2010.
It begins with an overview of the music business starting in the '50s (1.0), and traces its evolution through the MTV era (1.5), the dawn of the digital downloads (2.0), and the monetization of digital downloads (2.5)—information that is presented clearly and succinctly in layman's terms.
From there, Owsinski details the options currently available for self-marketing and promotion without the assistance of record labels and other pre-3.0 entities, and bolsters his presentation with quotes from a dozen experts in technology, media, music publishing, marketing, business development, etc. (all of whom are also interviewed in detail in the final chapter).
I've found this book to be of great assistance and wanted to share that with GP readers, but I'm also interested in hearing from anyone that can recommend other materials—print or online—or has a personal experience to share that could benefit myself and others.
How are you getting your music out there, and what have you learned so far?
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1 comment(s) so far...
By GIL PARRIS on
3/11/2010 5:02 PM
What You Need to Know About Music 3.0
Gil Parris here...Bobby's, Music 3.0 is by far the best MB Book I've read (twice) in a long, long time !! One thing I love about it is that it is very up to date, and does not "sugar-coat" the predicament we are now in due to the advances in technology. It gives a firm grasp of the past (Glad I caught the tail end of it!!) and shows the current situation for what it is. Take it from me, as you probably know...I've have; Past Major-Label Record Deals with the biggest under my belt, Big Indie deals with budgets, Hot Licks Videos, My own GP Award Winning Signature Guitar Line (W/Reverened), Charting Tunes, Mel Bay and Hal Leonard Bks as well as Touring & National TV exposure both as a sideman with big acts, and as an artist. To quote Ted Cohen from the book, "Whenever anyone says that the Internet creates a level playing field, I have to laugh ! The fact is, it creates a ridiculously level playing field. It's so level that it's really difficult to stand out among 5 Million entities struggling for attention." Also, Derek Sivers stating, "Instead of 100 people making $1 Million each, the future music biz may be 1 million making $100 each !" Good stuff...and no false hope !! My hats off to you, Bobby ! GIL PARRIS