What You Need to Know About Music 3.0

February 02, 2010
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As an artist with a new album to promote, I was pleased to receive a copy of Bobby Owsinski's Music 3.0: A Survival Guide for Making Music in the Internet Age [Hal Leonard]. I'm usually not a huge fan of these sorts of books, but this one is chockablock with useful information on the current state of the so-called music industry, and what bands and artists can do to promote themselves and their music in 2010.

It begins with an overview of the music business starting in the '50s (1.0), and traces its evolution through the MTV era (1.5), the dawn of the digital downloads (2.0), and the monetization of digital downloads (2.5)—information that is presented clearly and succinctly in layman's terms.

From there, Owsinski details the options currently available for self-marketing and promotion without the assistance of record labels and other pre-3.0 entities, and bolsters his presentation with quotes from a dozen experts in technology, media, music publishing, marketing, business development, etc. (all of whom are also interviewed in detail in the final chapter).

I've found this book to be of great assistance and wanted to share that with GP readers, but I'm also interested in hearing from anyone that can recommend other materials—print or online—or has a personal experience to share that could benefit myself and others.

How are you getting your music out there, and what have you learned so far?

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