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Hilarious Metallica Ad for ESPN SportsCenter

July 15, 2014
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What's up with Metallica's very public sense of humor recently?
 
Already we have the Glastonbury chuckle — http://www.guitarplayer.com/artists/1013/metallica-pokes-fun-at-itself-at-glastonbury/47838 — and now we have a pretty hilarious send-up on ESPN's SportsCenter.
 
For those not into the sports scene, a little background might help you suss out the main story line...
 
You see, Yankees relief pitcher Mariano Rivera used Metallica's "Enter Sandman" as his entrance music (think "Wild Thing" as the theme song for the Charlie Sheen character he portrayed in Major League), but Rivera retired last season, so there went Metallica's musical connection to Major League baseball. As a result, in the ad, the boys are forced to find new ways to immerse themselves in the sound of big-market sports.

"Sometimes it can be quite freeing to put yourself at the mercy of others," Metallica drummer Lars Ulrich says about making the ad. "ESPN's commercials have a tendency to be hilarious. We were like, 'That sounds like a good time.' All these anchors and sports personalities are just so incredibly good at the deadpan element. It's just really fun to be around that environment, because there's a high degree of impulsivity and they don't take themselves very seriously."

 

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