Cinderella Frontman Tom Keifer Debuts New Video from Solo Album | EXCLUSIVE

April 2, 2015
Guitar Player is proud to present the exclusive premiere of the new video for “It’s Not Enough” from Tom Keifer’s debut solo album, The Way Life Goes.

The Cinderella frontman has found the sweet spot for his solo debut . Once told he’d never sing again due to a partially paralyzed left vocal cord, Keifer shows no sign of letting up. Here he takes his glam-metal roots and transforms them into the new century’s hard heartland rock.

The video for “It’s Not Enough” is the fourth released from The Way Life Goes. The song was written by Keifer, his wife Savannah and Kent Agee, and the video features a high-energy barrage of tour footage.

“We’ve been compiling footage from our shows throughout the tour with the idea of making a video that would sum up the energy of the entire project to date and give the feeling of being on tour with my solo band,” Keifer says. ”We have really become a family with this band, on stage and off.
 
“ ‘It’s Not Enough’ has taken on a whole new meaning and felt like the perfect song for a video that’s a look into this high-energy, guitar-oriented show, where everyone on that stage lives and breathes to share that moment with the people who make it all possible: the fans!”

The video ends with this message to the fans “THANK YOU ALL FOR THE AMAZING RIDE SO FAR! SEE YA ON THE ROAD IN 2015!”

“The fans breath the life into the music and our shows,” Keifer says, explaining the sentiment. “A mere thank you really doesn’t feel like enough, so we are hitting the road again in 2015 and will do our very best to give them a hundred and fifty percent! We are just getting started.”

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