Soulful, maximum-blues-infused hard rock band Rival Sons are streaming their new music video for “Until The Sun Comes” on NME.com
. The video, directed by Simon Gesrel--protégé of Academy Award-winning director Michel Gondry (White Stripes, Bjork)--can be seen here
This marks the band's second video from their new album Head Down--out now on Earache Records. Head Down reached #1 on the Rock chart in the U.K. and “Keep on Swinging,” the first single off the record, was featured in USA Today’s “The Playlist” column. Rival look to 2013 to showcase the record here in the U.S. with North American tour dates to be announced soon and the physical album hitting stores January 22, 2013.
The video is a freaky desert action clip, with crazy motorcycle sand dune racing, with the hills of the desert as a motif for the double entendres of the woman in the song. Rival Sons frontman Jay Buchanan says, "I really dig this video; it's a completely new direction for us. Filming videos can be very awkward for me, but this time I got to ride a dirt bike out in the desert where I'm most comfortable; it just felt so natural for the song. We're all pretty good on a bike so we just took turns doing tricks and trying to outdo each other. We ended up with some sweet footage. Nice."
Director Simon Gesrel adds, “The video took about six weeks to make: two weeks of prep and four weeks of animation, including three weeks of post-production. This clip has references from Time Rider to apocalyptic science-fiction, i.e. Mad Max, especially Italian B-movies etc. like Nuovi Barbari--sometimes just the posters for these films are great inspiration! Plus more well-known series such as Knight Rider and Street Hawk etc.
"The character and the bike were made from different toys customized and aged (about four inches). The base of the décor is made of polystyrene covered in real sand. The film set resembles a sand dune. We worked with three different sets, so there were effectively three different bikes and the characters. The set with the girl was shot in live action whereas the other scenes were in stop-motion, image by image. We worked with a naked model covered in glycerine, then covered in sand so the sand stuck. It was hard work despite the presence of a naked lady made of sand.
"I like playing with clichés ('I know you've heard it all before...'); it allows us to be direct with formats for a short clip - at the same time I look to remain accessible. The idea is a meeting of inspiration - a spur of the moment thing, that finishes with a sexual rapport, but I wanted it to remain a clip for everyone; people see what their age permits and it remains fun for everyone."www.rivalsons.com